Tasting Room, is the fastest growing wine club in the country. It really is like Netflix...but for wine. The site recommends wines, based on your previous preferences, and sends you a case of new, different wines (or the same ones you like) on a regular basis.
Sign-up at TastingRoom.com. The cost to join is just under $10.
They mail you a six-bottle sampler for you to drink and rate. Based on those answers, Tasting Room starts to build your taste profile.
After that, they send a 12-bottle case of wine (cost @ $12/bottle) as often as you want...and like Netflix, the more you rate, the more complex your taste profile becomes.
Each bottle comes with a satisfaction guarantee. If you don't like it, they'll send you a new bottle or give you a credit toward your next purchase.
Cancel at any time.